Launching the Visualising Data newsletter
“Jane did more than just support me in this process of setting up a newsletter; she expertly led me through a complete evaluation of my marketing and business strategy. As a long-time freelancer, you develop the mindset of always doing everything yourself. It wasn’t until Jane challenged me to think differently and guided me through a structured methodology with exercises that illuminated my understanding of my brand, my proposition, my services and my customers. The newsletter is one part of this and now underway with the first issue reaching nearly 1000 early subscribers. It has been thankfully well-received and is just the first manifestation of the benefits I feel Jane’s expertise will bring me.”
- Andy Kirk, Managing Director at Visualising Data Ltd
Client Overview
Meet Andy from Visualising Data
Widely regarded as one of the leading educational pillars within the data visualization (data viz) community, Andy Kirk has been advocating for data viz excellence since 2009. Through his training programs and consultancy, he has served clients worldwide, such as Apple, S&P Global, Google, Pfizer, and EU Council. As an avid educator, Andy has published books, hosted ‘Explore Explain’ video and podcast series interviewing data viz experts, and regularly publishes on his blog visualisingdata.com on best practices and resources.
After 12 years of curating data visualizations for his “Best of” series, Andy made the difficult decision to discontinue it. Although he faced many logistical challenges with it, what hit the nail in the coffin was a drop in his Twitter engagement—one of his main sources of traffic to his website for many years. This led him to explore email marketing as a new channel for his business.
Solution Overview
Andy’s newsletter reached 645 subscribers within one month and 1,482 after six. Engagement was very healthy, sitting at a median open rate of 54.3% and 21.7% click rate.
Andy is the ideal candidate for email marketing; not only is he an experienced writer, he also has built a strong following over the years with consistent content published on his blog and podcast series.
Our solution consists of:
- Thorough research to select an Email Service Provider
- Identifying his main value proposition to deliver a consistent message reflecting his brand
- Creating touch points to encourage email sign-ups and engagement (e.g. signup page, embed form)
This is a landing page to gather new subscribers. These are very helpful because you can easily link to them in your emails or social media posts. Visit landing page:
https://visualisingdata.ck.page/b9efcf751f
