Boosting responses to the State of the Industry Survey
“Jane played a pivotal role in providing communications for Outlier 2024. She developed a well-structured and thoughtfully planned communication strategy, creating fabulous content for all our social media accounts. Her timing for communications, both before and during the conference, was impeccable. Her efforts significantly contributed to the success of the event.”
- Jill Brown, Programs Director
Client Overview
Benchmarking the field of data visualization
Since 2017, the State of the Industry Survey has been collecting responses to better understand the data viz field, the people who make it, the challenges they face, and where the field is headed. With nearly 1,000 responses each year, this survey provides valuable insights around salary expectation, technology choices, demographics of practitioners, roles by sector, and professional development.
The professional association for data visualization
The Data Visualization Society (DVS) is a 501c3 non-profit professional association with three key objectives: to nurture, advance, and celebrate the field of data visualizations (data viz). Since its founding in 2019, their community has grown to 30,000 members from over 160 countries.
Solution Overview
In collaboration with the programs director, we crafted a plan collect 1,500 responses in 2024 which involved:
- Creating story-driven content
- Being laser-focused on metrics
- Empowering the community to spread the word
Our emails incorporated storytelling to spotlight findings from previous year's survey report. This demonstrated the benefits of taking the survey.
See email
Every week, we posted the number of responses to incentivize people to help us reach our goal.
See the post
We built a media kit to empower our community to share the survey within their network.
See media kit
About Jane
My name is Jane, and I am passionate about helping your organization build genuine relationships with your audience. I specialize in creating effective communication plans that align with your goals, whether you have a small or large team.
By focusing on measurable outcomes, I design campaigns that can be evaluated for their impact and success. My approach ensures that every communication effort is strategic, targeted, and results-driven.
Let's work together to strengthen your brand's presence and connect meaningfully with your audience.