Outlier Conference communications
Victoria Ascue Photography for the Data Visualization Society
Jane played a pivotal role in providing communications for Outlier 2024. She developed a well-structured and thoughtfully planned communication strategy, creating fabulous content for all our social media accounts. Her timing for communications, both before and during the conference, was impeccable. Her efforts significantly contributed to the success of the event.
- Julia Hennelly, Outlier Director
Client Overview
The global data visualization conference
The Outlier Conference is hosted by the Data Visualization Society to unite the global data visualization community. Outlier nurtures the field of data visualization design by finding ways to challenge how things have always been in our field and reshaping the face of data visualization by bringing in more diverse and global community members.
The professional association for data visualization
The Data Visualization Society (DVS) is a 501c3 non-profit professional association with three key objectives: to nurture, advance, and celebrate the field of data visualizations (data viz). Since its founding in 2019, their community has grown to 30,000 members from over 160 countries.
Solution Overview
Working closely with the Conference Director and volunteers, we created a marketing plan for ticket sales by and publishing creating content across eight channels. The promotional period spanned four months.
I designed many assets in Canva for the conference, such as this main banner used on Eventbrite, Streamyard, social media, and newsletter.
I collaborated with a volunteer to design and publish social posts. Here is an example of a LinkedIn carousel post, which garnered 40x more engagement than the median for that month. It performed exceptionally well.
See the post.
I created and sent emails calling for speakers, promoting ticket sales, and announcing speakers.
See email.
After the conference wrapped, I cut the stream into individual talks and prepared each one for upload on YouTube. The videos were edited in Canva to add intros and outros and then finalized for YouTube.
Watch playlist.
I reviewed over 100 photos captured by the professional photographer and curated public gallery anyone could browse on the website. Photo credit: Victoria Ascue Photography for the Data Visualization Society.
Browse photo gallery.