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What is marketing?

Defining what I think marketing is in one paragraph.

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What is marketing?

Marketing is a method to create conversion. Conversion is an interaction of mutual benefit (e.g. I subscribe to your newsletter to gain interesting knowledge, you gain an audience member). Marketing should ultimately lead to a means of profit, whether it’s direct through sales, or indirect through ads, affiliates and sponsors. Marketing is one component of a business plan that needs to be strategized.

About Jane

Hello! My name is Jane, I am a Data Visualization Designer turned Marketing Specialist. I enjoy writing to help me reflect on lessons I learn as I develop my career. If you learned something new or useful, then please consider supporting my work by buying me a coffee.


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