About me

As of October 2021, this site is no longer active. This site is currently an archive of my past work.

Hello! My name is Jane, I am an independent data visualization designer based in Toronto, Canada.

Like most people in data visualization, I had an unusual entry into the field. My educational background is in life sciences and design strategy. Shortly after graduation, I worked at a startup during the day and began exploring my interest in data visualization in the evenings. Through personal projects, I have taught myself how to create data visualizations.

Over the years, my work has evolved to creating physical products that aim to shape how people think about a topic. There is a lot of work that's created to show you what is going on, but not enough dive into the how or the why. I compartmentalize concepts so people can better understand the mechanics behind it. A great example of this is a project I did on a fighting game called Tekken. I broke down fighting moves by variables that define them. In doing so, I hoped to allow players to gain a better understanding of how to apply them in games. I chose to use physical cards as my main medium because it is a great way to allow comparability, which I believe is the most fundamental function of data visualization; a bar chart is useless with just one bar. I continue to push this line of work with my personal and professional projects.

If you want to know more about my career journey, check out this post.

Talks & Features

Meet the Community! Jane Zhang, data viz designer and e-commerce strategist | Interview
Kontinentalist, 2021

Explore Explain Season 3 | Podcast
Visualising Data, 2021

Designing Data Visualizations with the Tekken Community | Talk
Datafest Tbilisi, 2020

Visualization Consulting & Freelancing | Panel
IEEE VIS 2020, VisInPractice, 2020

What Do You Want to Say With Your Data | Workshop
George Brown College, Toronto, 2020

Why I am a Data Visualization Designer | Talk
George Brown College, Toronto, 2020

Communicating COVID-19 Complexity Through Data Visualization | Article
Adobe XD, 2020

Making a Living as a Freelance DataViz Designer | Talk
DataVizLive, London, 2020

How Self-Employed Data Visualization Designers Make a Living | Article
Nightingale Publication, Data Visualization Society, 2020

Data Visualization Best Practices | Talk
George Brown College, Toronto, 2018